Case Studies
This collection of projects showcases some of the creative and strategic work I’ve led, developed, and directed. Each one offers a look behind the scenes with background on ideation, problem solving, and results of the work delivered.
Creative Systems & Enablement
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Confidential
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Creative Director
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Creative Direction
Scalable Brand Systems
Brand Governance
Creative Team Design
Resource Planning
Video Standards
Cross-Functional Enablement
Creative Systems
Prismacolor Technique
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Prismacolor, Newell Brands
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Creative Director
Director of Photography
Music Supervisor
Design Director
Photo Director
Voice Director
Set Designer
Campaign Strategist
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Digital Design
Video Production
Print Design
Motion Design
Social Content
Lesson Design & Development
Digital Strategy
Creative Strategy
Internal Campaign Activation
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Confidential
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Creative Director
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Creative Direction
Production Oversight
Cross-Regional Coordination
Launch Strategy
Digital Design
Experiential & Environmental Design
Branding
Paper Mate Scented Flair
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Paper Mate, Newell Brands
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Art Director
Photo Director
Design Director
Set Designer
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Digital Design
Video Production
Print Design
Motion Design
Social Content
Lesson Development & Design
Digital Strategy
Creative Strategy
Email Program Rebuild
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Confidential
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Creative Director
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Creative Direction
Design & Brand Systems
Program Ownership & Stewardship
Creative Strategy
Caswell-Massey
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Caswell-Massey
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Design Director
Art Director
Photo Director
Marketing Strategist
Brand & Content Lead
Producer
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Brand Identity
Print Design
Digital Design
Photography
E-commerce Strategy
Campaign Development
Direct Mail
Social Content
Email Marketing
Retail & Packaging Design
Catalog Design
Advertising Strategy
