Digital Design

Beyond my leadership in creative direction, I have extensive experience as an individual contributor in digital design. My work spans website design, UX/UI, email marketing, landing pages, and digital advertising—balancing brand storytelling with user-centered functionality.

I focus on creating clean, engaging, and conversion-driven digital experiences, ensuring consistency across platforms while adapting designs for different audiences and goals. Whether developing high-impact promotional emails, refining e-commerce user flows, or designing campaign landing pages, I bring a strategic and detail-oriented approach to every project.

My digital work is informed by both aesthetic sensibility and data-driven insights, delivering designs that not only look great but also perform well.

An iMac computer displaying an Amazon product page for lightly scented pens, featuring a woman in a pink shirt holding a purple pen against a blue background with colorful stationery.
Computer screen displaying colorful stationery and notebooks with a poster promoting vibrant products for bullet journaling, adult coloring, and note taking.
Computer screen displaying a webpage promoting Paper Mate Flair Felt Tip Pens, featuring colorful pens, fruits, flowers, and a notebook with drawings, with promotional text about the pens' scents, colors, and technology.
Screenshot of the Prismacolor website showing color swatches and the Prismacolor Technique logo in the center.
Screenshot of a Walmart online product page displaying a 'Prismacolor Technique' art drawing set, featuring a drawing of a fox and an animal drawing set, with price and purchase options.
Two tablets displaying the Caswell-Massey website, one showcasing holiday gift sets and the other featuring single soaps from the 2019 holiday collection.
Instagram post showing a holiday sale with 30% off on skincare products, featuring a red background with various skincare items and a promotional code.
A smartphone displaying a holiday gift guide from Caswell-Massey with various skincare and soap products on a red background.
Mobile phone screen displaying a holiday gift guide for Centuries Almond soap by Caswell-Massey with a navy box tied with a red ribbon and soap bottles.
Mobile phone displaying Caswell-Massey's holiday gift guide webpage, featuring Yellowstone fragrance collection, with bottles and a blue box, against a black background.
Mobile phone displaying an online store's promotional page for stocking stuffers, featuring a buy three get one free offer and various skincare products on a red background.
A smartphone displaying a webpage with advertisements for iRobot vacuum cleaners offering discounts, feature descriptions, and shopping options.
Mobile phone displaying the Bed Bath & Beyond website with holiday-themed content, including recipes, tips for setting a festive table, and a holiday blog.
Smartphone displaying an online mattress sale webpage from Bed Beyond with various mattress options, discounts, and gift card offers.
Advertisement for the OneBagNextEarth tote bag, featuring multiple images of a colorful, patterned bag and the website URL for purchasing.
A smartphone screen displays an anti-plastic campaign ad with a black and white background of a person holding a camo plastic bag
A webpage showing a listing for Paper Mate Flair Felt Tip Pens in assorted colors, with an image of a person using colored pens on paper and various colorful art and writing supplies.
A webpage showing Paper Mate Flair pens with metallic took tips, glitter ink that shine on white paper, assorted colors, and the product packaging. The page highlights features like glitter ink, durability, smears resistance, and quick drying ink.
Furniture store advertisement for Nourison with a sectional sofa and rug, offering discounts from 5% to 15% for purchases of various amounts, with store locations in New York and Las Vegas.
A webpage for ExtendTech promoting a product called ExtendPresentation. The page highlights features like collaboration, user-friendliness, and customization, with sections showing item selection modal and public link generation for sharing presentat
A business website homepage for eXtentTech, displaying a team meeting, with sections about NetSuite ERP solutions, benefits, client testimonials, and company info, with images of team members and industry graphics.