Parker Pens - Vibrant Rings

The Parker IM Vibrant Rings collection was designed to be an everyday premium writing tool—subtle yet distinctive, blending functionality with understated style in professional settings. As Studio Art Director, I was responsible for prop selection, set styling, and art direction, ensuring that the Writing category Art Director’s vision was effectively realized.

The shoot focused on natural office and networking environments, reinforcing the pens' role as an essential part of a professional’s daily routine. Thoughtful styling, clean compositions, and refined lighting kept the imagery sophisticated yet approachable. I also led post-production, overseeing color grading and retouching to ensure a polished, cohesive final result.

While this project was more straightforward than some of my concept-driven campaigns, it was an opportunity to refine the balance between lifestyle and product photography—delivering images that feel natural and professional, yet aspirational.