Parker Pens - Jotter - Glam

For Parker’s Jotter Glam, the goal was to bridge fashion and function, positioning the pen as an essential accessory for creative expression. Conceptually, the shoot was designed to bring the product name to life, crafting a visual narrative that follows the journey of a glam rocker at different stages of their career—from writing lyrics at home, to pre-show moments backstage, to signing autographs outside a London venue.

As Studio Art Director, I was responsible for prop selection, styling, shot composition, and photo direction, ensuring every detail contributed to the authenticity of the narrative. The vignettes combined rich textures, moody lighting, and carefully curated settings to highlight both the iconic stainless-steel design and bold colorways of the pen. I also led post-production, color grading, and retouching, refining the final look to balance editorial elegance with practical product storytelling.

The result is a campaign that elevates a simple writing tool into an object of style, creativity, and aspiration—just as much at home in a songwriter’s hands as it is in a pocket or bag.