Sharpie S-Note

When I joined Newell Brands, the first photo project they asked me to work on was for a new line of creative markers from Sharpie, S-Note. The S-Note is a creative marker that functions as a hybrid between a highlighter and a marker. It features a versatile chisel tip, allowing for both broad strokes and fine details, making it ideal for writing, underlining, highlighting, and coloring. For the original photo shoot, I developed the concept, shot list, props, and managed the retouching process.

During my time at Newell, the product saw significant success. So much so, that the line was expanded. The first expansion added more colors with a softer, more pastel-toned ink to the original lineup, adding to the versatility us application in note-taking, journaling, and creative projects. Additionally, an evolved product design, the Sharpie S-Note Duo, was introduced offering a dual-tip version of the S-Note. For these two products, I oversaw the developed the concepts with the category Art Director, oversaw the photo shoot, directed all photography and styling, and managed the retouching process.