Elmer’s Scented Glue Sticks

Because apparently, kids weren’t already eating enough glue, Elmer’s introduced a line of fruit-scented glue sticks. This shoot was designed for eCommerce product detail pages, where the challenge was to visually link the scent to the product while keeping things bright, fun, and unmistakably Elmer’s.

My role in this project was a bit of a hybrid—balancing both Writing Category Art Director and Studio Art Director responsibilities. I oversaw the entire creative execution, from concept to final delivery. That meant handling photo direction, prop selection, and even creating the handcrafted paper props (yes, made with the scented glue sticks themselves—no, I did not taste-test them). On set, I ensured everything looked vibrant, playful, and polished, and I also led post-production to maintain color accuracy and consistency across the final images.

The result? A set of images that not only made the glue sticks pop, but also reinforced their playful, sensory appeal—without violating any food safety regulations.